St. Louis, Mo. – The American Midwest Conference (AMC) has announced a groundbreaking multi-year partnership with Urban Edge Network, LLC (UEN), establishing UEN as the Official Streaming Network Partner of the AMC. This collaboration includes the launch of WatchAMC.com, a dedicated streaming platform that will deliver live and on-demand coverage of AMC athletics, esports, and student activities to fans nationwide—all free and without a paywall.
Through this partnership, UEN will provide exclusive streaming and media rights to AMC events, ensuring fans can experience a consistent, high-quality broadcast experience across championship and regular-season contests. UEN content is accessible through its app, WatchAMC.com, and major streaming devices including Roku and Fire TV.
“This partnership with Urban Edge Network is monumental for the AMC,” AMC Commissioner Will Wolper said. “In the past, Championship events were streamed by host institutions. Through UEN, we will have one network streaming all of the events live and on demand, bringing a more consistent look and feel to the broadcasts. UEN’s availability through OLV, CTV and OTT provides additional avenues to expand our reach.”
“At Urban Edge Network, we see every new live sports audience as more than just viewership — it’s an opportunity to innovate, engage, and create value for fans and partners alike,” Urban Edge Network Founding Member and Chief Revenue Officer, Hardy L. Pelt said. “By leveraging our expertise in digital, CTV, OTT, and social platforms, we’re not only amplifying the reach of the American Midwest Conference but also building dynamic pathways to monetize these audiences in ways that are both authentic and impactful. This partnership underscores UEN’s commitment to transforming how collegiate sports are experienced and monetized — unlocking new revenue streams while giving fans unprecedented access to the teams and stories they care about most."
Fans can experience AMC action by downloading the UEN app, visiting www.urbanedgenetwork.net, or streaming directly on WatchAMC.com, which will officially launch next weekend.
ABOUT URBAN EDGE NETWORK
Urban Edge Network, LLC (UEN) is a premier content platform and advertising network dedicated to amplifying the voices of Historically Black Colleges and Universities (HBCUs), NAIA schools, and the NBA G League. UEN delivers over 2,000 live sports events annually, along with curated cultural content through digital, CTV, OTT, and social media channels. Its free streaming platforms provide fans with unprecedented access to sports, culture, and entertainment content.
Urban Edge Network Social Media: Twitter/X | Instagram
UEN App Available on: App Store (Apple) | Google Play Store (Android)
ABOUT THE AMERICAN MIDWEST CONFERENCE
The American Midwest Conference (AMC) is a NAIA athletic conference with full-member institutions in Arkansas and Missouri, as well as single-sport members in Kansas, Iowa, Illinois, North Dakota, Oklahoma, and Wisconsin. The Conference, founded as the Show-Me Conference in 1986 before becoming the American Midwest Conference in 1994, sponsors championships in 17 sports (women: basketball, competitive dance, cross country, golf, soccer, softball, indoor & outdoor track & field and volleyball; men: baseball, basketball, cross country, golf, soccer, and indoor & outdoor track & field; coed: competitive cheer).
American Midwest Conference Social Media: X | Instagram | Facebook